Milwaukee Tool is delivering ground-breaking innovation to the core layout tool category with the introduction of STUD™ tape measures. Through new-to-world EXO360™ blade technology, STUD™ tape measures feature the longest-lasting blade that is rip and wear resistant. This technology allows the STUD™ tape measures to be the world’s first to overcome the number 1 tape durability concern: tape tear. Tape tear is the most common failure mode of tape measures, and can results from rapid retraction, bending or even stepping on the tape accidentally during measurement. STUD™ was completely designed from the ground-up to solve this issue once and for all through the first ever technology that protects the blade from rip and tear. Moreover, STUD™ offers 10X abrasion resistance of what current Milwaukee tape measures offer today so the numbers won’t wear out. Combined with a fully reinforced frame and heavy, impact-resistant overmold that can survive up to an 80 Ft. drop, STUD™ tape measures’ unmatched durability across the board means that users now have a tape they can truly depend on.